Born in 1908 into an Argentine family dealing in precious stones, Fred Samuel conceived a passion for cultured pearls and won recognition as a leading expert in the field. He worked with the finest specimens, particularly those with a creamy-pink shade now known as ‘FRED-coloured’.

As a daring creative jeweler, FRED offers an innovative experience with its Atelier. Given the many existing combinations of the Force 10 bracelet, the jeweler takes his futuristic philosophy even further by linking state-of-the-art digital technologies to the best expertise in the field of jewellery, such as the making of (sun)glasses.